About

AMERICAN LIGHTING INC.

Providing bright ideas and innovative solutions

Headquartered in Denver, CO, American Lighting Inc. operates in accordance with Colorado laws and develops, manufactures, and distributes high-quality luminaires, lighting controls, power supplies, and lighting components for multiple markets including DIY and home lighting, specification grade lighting, as well as seasonal and decorative lighting. Consisting of American Lighting Inc, Tivoli LLC, and Star Bright International Ltd, American Lighting Inc. Brands operates across North America and within select international markets, reaching a broad spectrum of lighting planners, designers, and end users.

COMPANY INFO

Founded

1989

CEO

Peter Jang

Employees

150 (October 2018)

Headquarters

11775 E. 45th Ave

Denver, CO 80239

United States of America

OUR MISSION

Core Values

Customers: We pride ourselves in providing knowledgeable and attentive support and assistance to every customer. We strive to achieve accurate and complete results with every interaction. Our focus is to deliver product quality and consistency alongside innovative solutions for lighting systems and changing technologies with competitive price to performance ratios.

Employees: We believe in taking care of our employees and their families along with our partners in profit and innovation first and foremost. A united team is the core support to
any well rounded establishment making community and family our two most highly encouraged ideals.

Brands: For American Lighting Inc. Brands, it is our goal to be prominent in the marketplace while being distinct in value and innovation. Dealing internationally places networking, cooperation, and individual development at the center of our daily operations.

Innovation

Our dedicated research and product development teams are committed to staying ahead of the curve in trends and technology to fulfill needs within the industry and provide quality and consistent product to the end consumer. Our established customer service, sales, and distribution networks are interfacing and receiving feedback direct from the source daily in order to determine the future direction of trends and desires. From certifications to performance, research and development plays a key factor in all of American Lighting Inc.’s daily operations.

Technology: American Lighting Inc. Brands’ primary focus is in LED lighting technology. We are constantly looking for new and efficient ways of utilizing the most up-to-date LED technology for a variety of fixture types while also asking the question “How can we make this better”. Another area of focus is in wireless control options. With such a tech oriented society, wireless controls are a natural result of the progression of technology within the end users’ hands.

Manufacturing: Our factories are committed to using the highest quality materials while remaining economically and ecologically friendly. State of the art machinery and leading quality assurance processes allow for innovation and consistency throughout our product. With leading quality assurance processes

Sustainability

American Lighting Inc. Brands are dedicated to the environment and sustainable practices. We strive to source materials and partners with environmentally friendly standards and
a low-carbon footprint. From product materials, to marketing deliverables, all the way down to packaging die-line reviews, we are always looking for ways to improve our long-term
impact and sustainability.

Recent successes:

- New facilities for operations and staff

- WMS planning and implementation

- Paperless order process

- Warehouse re-organization

Looking to the future:

- New sustainable and environmentally friendly practices

- Focus on American Made manufacturing

Community and Partnerships

American Lighting Inc. Brands believes that being a part of the lighting community is more than just selling quality lighting; it is about participating in, taking care of, and giving back to the community as well. Our partners in profit and innovation allow us to provide the best possible products and solutions to our customers as possible.

MANAGEMENT TEAM

Peter Jang

CEO

Peter Jang has throughout his career demonstrated strong leadership in driving growth, organizational development and teamwork. As a chief executive, he has provided clear corporate strategic direction to increase profit growth by focusing on tight coordination of interdepartmental and intercompany operations. Peter Jang has been an inventive leader utilizing a global sales and marketing perspective to identify effective distribution channels and product placement. His leadership has enabled organizations to successfully overcome development challenges and reach the next levels of their growth.

Peter Jang is currently the Assistant President of Neo-Neon Holdings Limited. He is primarily responsible for the Company’s business in the United States. In this role, Peter Jang is also the Chief Executive Officer (CEO) of American Lighting of Denver Colorado and the acting CEO of Tivoli Lighting of Tustin California both of which are the wholly-owned subsidiaries of Neo-Neon. From, 1999 to 2004 Peter Jang was tasked with the responsibility for expanding the business in the US and from 2004 to 2006, was the CEO of Tivoli Lighting. From 2006 to 2010, Peter Jang served as the director of Neo-Neon global marketing department, Executive Director, and the CEO of Neo-Neon.

Peter Jang researched data mining technology bridging management information systems to efficaciously integrate and analyze data of various companies in his study of Doctorate of Philosophy of Business Administration at the Texas Tech University. Afterward, he started out as an entrepreneur establishing successful companies and international trade ventures utilizing his acquired knowledge in business from Texas Tech.

Bruce Chiang CFA, CPA

Chief Financial Officer

Bruce Chiang has a record of growing companies organically and through strategic acquisitions both domestically and internationally. He is skilled at improving financial operations and scaling companies for expansion while improving stakeholder value and profitability.

He is currently Vice President of Finance of Neo-Neon Group, Chief Financial Officer of American Lighting, and Board member of Novelty Lights. Starting in August 2012 as CFO of American Lighting, he transformed management and optimized operations, developing and implementing a comprehensive strategic plan to grow the company dramatically while also raising equity and debt capital. He closed the acquisitions of Tivoli in 2014 and Novelty Lights in 2019.

Bruce Chiang started at THTF / Neo-Neon Group in April 2012 as Financial Director and Controller. In his prior position, he held the position of Manager, DCIP & Partners Investment Holding for the China Development Industrial Bank (CDIB) from 2005 to 2011. Some of Bruce’s accomplishments at CDIB include launching and managing a hedge fund business made up of five hedge funds with assets of over $400 million. Before joining the private sector, Bruce served as Budget and Finance Officer, Second Lieutenant for Taiwan’s Ministry of National Defense from 2002 to 2004. He managed a staff of 27 and a $40 million budget, including military budgets and pension funds.

Johns Hopkins University in Maryland conferred Bruce Chiang a Master of Science in Finance in 2012. He received a Master of Business Administration from National Cheng Kung University in Taiwan in 2011 and a Bachelor of Business Administration in Cooperative Economics from National Taipei University in Taiwan in 2002. Bruce Chiang also has a Graduate School Certificate of Accounting from University of Colorado Denver.

He was awarded 9 professional licenses or certificates including FRM (Financial Risk Manager) in 2007, CFA (Chartered Financial Analyst) in 2010, and U.S. CPA (Certified Public Accountant) (active) license in 2016.

Jennifer Draper

Vice President of Operations

Jennifer Draper has 15 years of operations, buying, and sales experience in the technical and construction fields. In this time, she has worked closely with manufacturers to negotiate improved pricing, better lead times, and improved payment terms. Much of her time has been spent working closely with accounting teams preparing budgets and implementing procedures to ensure good collaboration between project teams and accounting teams. She’s partnered closely with sales staff, product development engineers, and design teams, and considers the operations team to be the facilitators that help link departments and enable innovation.

Ms. Draper graduated with a Master’s of Science in International Business from the University of Colorado Denver, which is recognized by the US Department of Education as 1 of 17 renown Centers for International Business Education Research. In the master’s program, she took a leadership role in several research studies, and graduated with honors. She received her undergraduate from the University of Bowling Green, receiving Summa Cum Laude honors and the award for The Outstanding Senior in her graduating program.

In order to better understand the Chinese culture and markets, Jennifer also spent a year working abroad in central China, and studied conversational Chinese throughout this time and in the classroom afterward. Jennifer believes this time spent was vital in understanding the culture and methodologies used in building successful international partnerships.

Jason Elrod

Vice President of Sales & Marketing - American Lighting

Jason Elrod has held the position of Vice President of Sales and Marketing with American Lighting, Inc, since 2013.

Jason served as National Sales Manager for American Lighting, Inc from 1999-2006. Subsequently, from 2007-2012 Jason held the position of Director of Sales for the Residential and Commercial Lighting Divisions.

Throughout his career, Jason has built an extensive understanding of the lighting business. During this time, he has built up a reputation as a specialist in the LED Lighting Industry. Jason’s time at American Lighting, Inc has been enriched by many years of international experience working with our manufacturing partners in Asia.

Prior to joining American Lighting in 1999, Jason worked as worked for a large multi-national retail company and served as a Store Manger and also as the District Training Manager.

Lewis Gordon

Vice President of Sales - DIY National Accounts

Lewis Gordon serves as Vice President of Sales – DIY National Accounts, responsible for the strategic direction, growth and performance of this division.

As a seasoned professional with more than 35 years of sales and management experience, Lewis is known for building long term relationships and ensuring total customer satisfaction.

His career started in the education field and moved into sales when he joined American Tack and Hardware in 1978 where he remained for 23 years. In 2009, Lewis established Lewie Do It Sales Corp, a Manufacturer Representative agency calling on the the DIY industry where he successfully represented selected key manufacturers’ including American Lighting in establishing new business with major DIY retailers. In June, 2015, he joined American Lighting fulltime.

Lewis holds a Master of Arts degree in Business from Adelphi University and a Bachelor of Science degree in Business Administration from New York Institute of Technology.

Larry Lin

Vice President - Tivoli Lighting

Larry Lin has more than 10 years of product development, supply chain, sales and marketing experience in LED lighting and controls. In this time, he has worked with sales and operation department to successfully develop and deliver LED lighting products to specification lighting community.

Larry graduated with a Master of Science in Electrical Engineering from University of Southern California in 2011. In the master’s program, he has been engaged in designing and modification of modern solid-state energy devices and optical information processing.

Larry served as Engineering Manager of Tivoli from 2016-2019. During this time, he has been leading product design, engineering and quality control teams to developed patented products. He has been successfully tracking performance, identifying and correcting design flows, and motivating his teams with interactive management strategies to adapt the rapid changing lighting business.

Larry held the position of Vice President of Tivoli in the beginning of January in 2019. With his acumen for LED lighting and control and interpersonal skill, Larry has created Standard Operating Procedures while delivering system improvements among sales, marketing and operation, production departments.

Luigi Lo Basso

Chief Operations Officer - Novelty Lights

Throughout his extensive career, Luigi Lo Basso has held various executive positions, including Chief Operations Officer, General Manager, Chief Financial Officer, and Senior International advisor. He has served as company secretary and on boards of private and publicly held company and for nonprofit organizations in different industries, including Telecommunications,

Manufacturing and Distribution, Software as a Service (SAAS), Education and Printing. Throughout his career he continuously led the growth and increased profitability for investors.

Prior to being named as Chief Operations Officer, Luigi was Financial Advisor to American Lighting, Novelty Lights, and Tivoli Lighting.

Luigi Lo Basso’s career started at Bell Canada, where he managed Bell Canada budget of $10 Billion and dealt with the Canadian Radio and Telecommunication Commission on various issues. Subsequently he moved into the international forum. He worked in numerous countries in North and Latin America, Europe, Asia-Pacific and the middle East, where he started companies and restructured small, medium, and multinational companies, allowing him to learn how to work effectively with different cultures, challenging situations, and with different company types, structure, and size.

Luigi earned his BSc in Honors Mathematics and his Master of Business Administration in Organizational Structure and Administration from Concordia University in Montreal, Canada.