Providing bright ideas and innovative solutions


Headquartered in Denver, CO, American Lighting Inc. Brands develops, manufactures, and distributes high-quality luminaires, lighting controls, power supplies, and lighting components for multiple markets including DIY and home lighting, specification grade lighting, as well as seasonal and decorative lighting. Consisting of American Lighting Inc, Tivoli LLC, and Star Bright International Ltd, American Lighting Inc. Brands operates across North America and within select international markets, reaching a broad spectrum of lighting planners, designers, and end users.




President and CEO

Peter Jang


Board of Directors

Han Leong Seah

Peter Jang

Kai Fu

Robert Bouchard

Etienne Veilleux

Sean Tan



150 (October 2018)



11775 E. 45th Ave

Denver, CO 80239

United States of America


Core Values


Customers: We pride ourselves in providing knowledgeable and attentive support and assistance to every customer. We strive to achieve accurate and complete results with every interaction. Our focus is to deliver product quality and consistency alongside innovative solutions for lighting systems and changing technologies with competitive price to performance ratios.


Employees: We believe in taking care of our employees and their families along with our partners in profit and innovation first and foremost. A united team is the core support to
any well rounded establishment making community and family our two most highly encouraged ideals.


Brands: For American Lighting Inc. Brands, it is our goal to be prominent in the marketplace while being distinct in value and innovation. Dealing internationally places networking, cooperation, and individual development at the center of our daily operations.




Our dedicated research and product development teams are committed to staying ahead of the curve in trends and technology to fulfill needs within the industry and provide quality and consistent product to the end consumer. Our established customer service, sales, and distribution networks are interfacing and receiving feedback direct from the source daily in order to determine the future direction of trends and desires. From certifications to performance, research and development plays a key factor in all of American Lighting Inc.’s daily operations.


Technology: American Lighting Inc. Brands’ primary focus is in LED lighting technology. We are constantly looking for new and efficient ways of utilizing the most up-to-date LED technology for a variety of fixture types while also asking the question “How can we make this better”. Another area of focus is in wireless control options. With such a tech oriented society, wireless controls are a natural result of the progression of technology within the end users’ hands.


Manufacturing: Our factories are committed to using the highest quality materials while remaining economically and ecologically friendly. State of the art machinery and leading quality assurance processes allow for innovation and consistency throughout our product. With leading quality assurance processes




American Lighting Inc. Brands are dedicated to the environment and sustainable practices. We strive to source materials and partners with environmentally friendly standards and
a low-carbon footprint. From product materials, to marketing deliverables, all the way down to packaging die-line reviews, we are always looking for ways to improve our long-term
impact and sustainability.


Recent successes:

- New facilities for operations and staff

- WMS planning and implementation

- Paperless order process

- Warehouse re-organization


Looking to the future:

- New sustainable and environmentally friendly practices

- Focus on American Made manufacturing


Community and Partnerships


American Lighting Inc. Brands believes that being a part of the lighting community is more than just selling quality lighting; it is about participating in, taking care of, and giving back to the community as well. Our partners in profit and innovation allow us to provide the best possible products and solutions to our customers as possible.


Han Leong Seah


Seah Han Leong has been an entrepreneur and leader of several technology and sales organizations. He is Senior Vice President of Tsinghua Tongfang, President & CEO of Neo-Neon, and Chairman of the Board of American Lighting. In addition, Seah Han Leong is currently Group COO and Executive Director of the Technovator International Limited, Director of the Board of Tong Fang Asia Pacific R&D Center.


Seah Han Leong joined Honeywell Southeast Asia in 1990 and worked in various sales management positions covering different countries. In 1994, he was transferred to Honeywell China Inc. and his last position with Honeywell was the sales manager covering the Greater China market. He received various awards including Winners Club Award by Honeywell Asia Pacific Inc. and President’s Club Award by Honeywell Inc. He was also director of TAC Controls Asia Pte Ltd. from 1998 to 2005. Seah Han Leong was recognized as one of the key personnel of the Asia Pacific management team of TAC Controls Asia Pte Ltd. He served as Chairman of the Board of Distech Controls Inc. from 2008 to 2015 and Director of the Board of Tinggi Technologies Pte Ltd from 2008 to 2012. Both Technovator International Limited and Neo Neon Holdings Limited were public listed in Hong Kong Stock Exchange under stock codes 1206 and 1868 respectively.


Seah Han Leong received a certificate for attending the INSEAD-T.A.C. Management Development Program from INSEAD Fountainbleau, France in 2003 and Technician Diploma in Electronics and Communication Engineering from Singapore Polytechnic in 1984.

Peter Jang

Director / CEO

Peter Jang has throughout his career demonstrated strong leadership in driving growth, organizational development and teamwork. As a chief executive, he has provided clear corporate strategic direction to increase profit growth by focusing on tight coordination of interdepartmental and intercompany operations. Peter Jang has been an inventive leader utilizing a global sales and marketing perspective to identify effective distribution channels and product placement. His leadership has enabled organizations to successfully overcome development challenges and reach the next levels of their growth.


Peter Jang is currently the Assistant President of Neo-Neon Holdings Limited.  He is primarily responsible for the Company’s business in the United States.  In this role, Peter Jang is also the Chief Executive Officer (CEO) of American Lighting of Denver Colorado and the acting CEO of Tivoli Lighting of Tustin California both of which are the wholly-owned subsidiaries of Neo-Neon. From, 1999 to 2004 Peter Jang was tasked with the responsibility for expanding the business in the US and from 2004 to 2006, was the CEO of Tivoli Lighting.  From 2006 to 2010, Peter Jang served as the director of Neo-Neon global marketing department, Executive Director, and the CEO of Neo-Neon.


Peter Jang researched data mining technology bridging management information systems to efficaciously integrate and analyze data of various companies in his study of Doctorate of Philosophy of Business Administration at the Texas Tech University. Afterward, he started out as an entrepreneur establishing successful companies and international trade ventures utilizing his acquired knowledge in business from Texas Tech.

Fu Kai


Fu Kai specializes in taxation, manufacturing and mergers.  He was responsible for the financial and tax issues for the whole group of Tsinghua Tongfang. He participated in the merger of manufacturing companies and a securities company in Hong Kong and Canada.


Fu Kai was appointed to the Board of Directors for American Lighting, Inc. in June 2016.  He was appointed as the chief financial officer of the Neo-Neon Holdings Limited (“Neo-Neon Group”) in October 2015. Fu Kai has served in many capacities through the years and is currently the chief accountant of Neo-Neon Group, mainly responsible for accounting and financial management.  He is the chief accountant and the general manager of the financial centre of THTF Lighting Group Limited, a wholly-owned subsidiary of Neo-Neon Group.


Fu Kai served as the cost manager and financial manager of the financial department of Tongfang Gigamega Tech Co., Ltd. He was the financial manager of financial department of digital TV system group of Tsinghua Tongfang. Fu Kai served as the assistant general manager and deputy general manager of the financial department of Tsinghua Tongfang since 2004.


Fu Kai was awarded a bachelor degree in Accountancy from Beihang University and graduated from Department of Accounting of College of Economics of Hubei University. He is also a Certified Tax Agent and has many years of experience as an accountant.

Robert Bouchard

Independent Board Director

Robert Bouchard is a senior executive with a broad range of operational and financial expertise, particularly in the telecommunications industry . He started with Bell Canada in1976 and held several line and staff managerial positions. Then in 1984 he joined Bell Canada International as Chief Engineering advisor in Jeddah, Saudi Arabia working on the Telephone Expansion Plan of Saudi Telecom. In 1987 he was appointed Assistant Vice-President, Budget & Results for Bell Canada Quebec Region, and in 1990 General Manager, Installation & Repair and Customer Services for the Montreal area. Returning to Bell Canada International in 1993, he was appointed Vice-President, Operations Support, successfully managing major international telecommunications ventures in South America and the Asia Pacific region. In July 2000, Robert Bouchard was appointed Executive Vice-President & Chief Operating Officer of Bell Canada International a public listed company with responsibility for the operational performance of BCI’s worldwide investments and overall corporate performance.


Moving on from Bell Canada, Robert Bouchard was senior advisor to the President and CEO of SR Telecom in 2006 and 2007. From 2008 to 2010, he was a director of Omniglobe Networks, a director of L-TEQ a UK based company and Chairman of the Board of Lynx Mobility. He was a director of Sacré-Coeur Hospital from 2010 to 2012 and Chairman of the Finance Committee.


Robert Bouchard was Chairman of the Board of Télécon Inc from 2012 to 2015 and Vice-Chairman of the Board of Distech Controls from 2013 to 2015.Since May 2008 he is a director of Montreal Airport and Vice- Chairman of Montreal Airport Capital a corporation specialising in managing airport services and since June 2016 is an independent director of American Lighting.


Robert Bouchard graduated in 1976 from the Ahuntsic College of High Technology with a degree in Geodesic Applied Sciences and studied at the Haute Etudes Commerciales in economy. His post university education includes: 1989-Business Executive education in finance at Duke University North Carolina USA : 1991-Executive Development Program at the Banff Centre for Management in Alberta, Canada.

Etienne Veilleux

Independent Board Director

Etienne has spent his entire career in the Building Automation and Energy Management business and recently sold the company he founded (Distech Controls) for $318M to Acuity Brands in 2015. He led the company’s rapid growth and sale. Distech Controls, a building automation and energy management company was founded in 1995, which Etienne started and grew from two employees to over 200; with offices in Canada, the US and Europe.


Named Entrepreneur of the Year by Ernst & Young in 2010 for his contribution to Green Technology, Veilleux is an inspired leader who is passionate about innovation, moon-shot thinking, and taking ideas to the next level through actionable strategies. He sat on the Board of Directors of QG-100, an invitation-only network of 100 world class business leaders, and is a member of the Young Presidents Organization and Quebec Financial Angels Network. Veilleux also serves as a mentor for entrepreneurs participating in startup accelerator Eco Fuel, as well as for the smart city accelerator InnoCité MTL.


Through the efforts of Veilleux and his executive team, Distech Controls’ level of excellence and environmental stewardship have been honored on various occasions, including Canada’s Best Managed Companies, PROFIT500, Canada’s Top Small and Medium Employers, National Bank SME award and The Grand Prix Québécois de la Qualité from the Quebec government.


Etienne sits on board of directors at YUL Investment, KLF Media, American Lighting and on Advisory Board of Enertech Capital and Artika.

Sean Tan

Director / Group Legal Advisor

Sean spent twelve years in private practice handling regional corporate, commercial, restructuring, insolvency and dispute resolution work.  Sean has represented blue-chip clients and multi-national corporations in many cross-border matters.  Sean also co-founded a start-up doing sports and event management, raised funding, and ran the business as its chief operating officer for two years.  Sean was also the head of sales and marketing of a listed coal mining company in Indonesia, and the head of the Indonesian joint venture between that company and Asia’s largest commodity trader at the time handling coal production, logistics, port operations and sales.


Sean was appointed to the Board of Directors for American Lighting, Inc. in March 2018.  He has obtained expanding responsibilities with the Tsinghua Tongfang Group, starting in September 2015 as Group Legal Advisor with Neo-Neon Holdings Limited (HKEx: 1868) and Technovator International Limited (HKEx: 1206). Sean’s responsibility expanded to include Group Legal Advisor for Tongfang Kontafarma Holdings (HKEx: 1312) in December 2017.


Prior to joining the Tsinghua Tongfang Group, Sean was General Manager of PT. Sirwijaya Bara Logistics in 2014 and 2015. He was Head of Sales and Marketing at PT. Atlas Resources 2011 through 2013. He was Founder and CEO of Red Pulse Sports Group, Director of Centurion Football, and Co-Founder and COO of Football Asia from 2009 to 2011. Sean was Director of China Global Finance in 2008 and 2009. From 1997 to 2008, Sean practiced in various law firms in Singapore. At the last 2 law firms (Tan Kok Quan Partnership and Premier Law LLC), Sean was Senior Partner.  He served as an infantry officer in the Singapore military.


Sean studied law at the National University of Singapore from 1991 through 1995.  He was the President of the National University of Singapore Students’ Union in 1993, and was a competitive sportsman in rugby, swimming and water polo. Sean is a serving Board member of The Smile Mission, which is the organizing secretariat for the worldwide operations of Smile Asia, a charity that provides free operations for children with facial deformities.


CK Lin

Senior Vice President

Employed with American Lighting since 2012 and with NeoNeon since 2009, CK is a twenty-five year veteran of the Lighting Industry. Having been in both sales and manufacturing in the US, CK brings a wealth of experience to American Lighting. He has been instrumental in negotiating better costing and terms with American Lighting suppliers and has also played a key role in vendor selection/accountability.

Bruce Chiang  CFA, CPA

Chief Financial Officer

Bruce Chiang has a record of growing companies organically and through strategic acquisitions both domestically and internationally. He is skilled at improving financial operations and scaling companies for expansion while improving stakeholder value and profitability.


He is currently Vice President of Finance of Neo-Neon Group and Chief Financial Officer of American Lighting. Starting in August 2012 as CFO of American Lighting, he transformed management and optimized operations, developing and implementing a comprehensive strategic plan to grow the company dramatically while also raising equity and debt capital.


Bruce Chiang started at THTF / Neo-Neon Group in April 2012 as Financial Director and Controller. In his prior position, he held the position of Manager, DCIP & Partners Investment Holding for the China Development Industrial Bank (CDIB) from 2005 to 2011. Some of Bruce’s accomplishments at CDIB include launching and managing a hedge fund business made up of five hedge funds with assets of over $400 million. Before joining the private sector, Bruce served as Budget and Finance Officer, Second Lieutenant for Taiwan’s Ministry of National Defense from 2002 to 2004. He managed a staff of 27 and a $40 million budget, including military budgets and pension funds.


Johns Hopkins University in Maryland conferred Bruce Chiang a Master of Science in Finance in 2012. He received a Master of Business Administration from National Cheng Kung University in Taiwan in 2011 and a Bachelor of Business Administration in Cooperative Economics from National Taipei University in Taiwan in 2002. Bruce Chiang continued his professional development by participating in the Master’s Accounting program at the University of Colorado Denver, in 2014.


He was awarded 9 professional licenses or certificates including FRM (Financial Risk Manager) in 2007, CFA (Chartered Financial Analyst) in 2010, and U.S. CPA (Certified Public Accountant) (active) license in 2016.

Jennifer Draper

Vice President of Operations

Jennifer Draper has 15 years of operations, buying, and sales experience in the technical and construction fields.  In this time, she has worked closely with manufacturers to negotiate improved pricing, better lead times, and improved payment terms.  Much of her time has been spent working closely with accounting teams preparing budgets and implementing procedures to ensure good collaboration between project teams and accounting teams.  She’s partnered closely with sales staff, product development engineers, and design teams, and considers the operations team to be the facilitators that help link departments and enable innovation.


Ms. Draper graduated with a Master’s of Science in International Business from the University of Colorado Denver, which is recognized by the US Department of Education as 1 of 17 renown Centers for International Business Education Research.  In the master’s program, she took a leadership role in several research studies, and graduated with honors.  She received her undergraduate from the University of Bowling Green, receiving Summa Cum Laude honors and the award for The Outstanding Senior in her graduating program.


In order to better understand the Chinese culture and markets, Jennifer also spent a year working abroad in central China, and studied conversational Chinese throughout this time and in the classroom afterward.  Jennifer believes this time spent was vital in understanding the culture and methodologies used in building successful international partnerships.

Jason Elrod

Vice President of Sales & Marketing - American Lighting

Jason Elrod has held the position of Vice President of Sales and Marketing with American Lighting, Inc, since 2013.


Jason served as National Sales Manager for American Lighting, Inc from 1999-2006. Subsequently, from 2007-2012 Jason held the position of Director of Sales for the Residential and Commercial Lighting Divisions.


Throughout his career, Jason has built an extensive understanding of the lighting business.  During this time, he has built up a reputation as a specialist in the LED Lighting Industry.  Jason’s time at American Lighting, Inc has been enriched by many years of international experience working with our manufacturing partners in Asia.


Prior to joining American Lighting in 1999, Jason worked as worked for a large multi-national retail company and served as a Store Manger and also as the District Training Manager.

Tim Hardaway

Director of Sales & Marketing - Tivoli Lighting

Mr. Hardaway’s 21 years in the lighting business began in entertainment lighting retail sales.  Shortly thereafter, Jim entered manufacturing side and brought an obscure company from Thousand Oaks, CA, Mobolazer, to the forefront of the solid-state laser projection revolution. Jim broadened his experience in sourcing and manufacturing while living in China and managing one of the largest lighting companies in Asia.


From entertainment lighting, to solid-state lasers; architectural lighting to general and decorative lighting, Mr. Hardaway has been at the forefront of the white, variable white, and RGB solid-state lighting industry since its inception.   Utilizing LED as the light engine, Jim has been instrumental in the early development of beam shaping, focusing, projection, and color changing.


Mr. Hardaway is an accomplished executive utilizing global sales and marketing perspective to drive product growth; identifying effective distribution channels to place products. As an inventive director Mr. Hardaway deploys market analysis to determine corporate strategic direction. A creative director, Mr. Hardaway cultivates team performance through the development of systems, and marketing materials, product development, sales and customer service standards.

American Lighting Inc.
11775 E. 45th Ave. Denver, CO 80239

American Lighting Inc., American Lighting Incorporated website
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Tivoli lighting, tivoli lighting website



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©2018 American Lighting Inc.